§特別講義Ⅱ
☆ティプトン，Ｄ．
☆ジアニッティ，Ｖ．
〓主題と目標〓
薬学部の姉妹校であるDuquesne大学薬学部のDr.TiptonとDr.GiannittiにPharmacy Administrationの講義をしていただきます。コミュニティーファーマシーに興味のある方は積極的に参加して下さい。薬学部の梅澤がアシストします。
〓授業計画〓
第１回 PRODUCT : What is it we are going to sell?
Objective
Service Characteristics
Consumer Benefit Package
Service Encounter
Strategic Issues
Critical Success Factors
Competitive Advantage
Strategy
Genetic Strategies
Focus
The Competitive Environment
Quality
Positioning and mapping
第２回 PRICE : What can we sell these services for?
Objective
Price
Value
Psychology of Pricing
Price and Quality
Pricing Objectives
Pricing Strategies
Cost Based Strategies
Cost Drivers
Market Based Strategies
Pricing Structure
Price Levels
Price and the Product Life Cycle
Service Pricing
Competitors and Pricing
第３回 PROMOTION : How do we promote these services? (How do we market them ?)
Objective
Marketing
Market Segmentation
Marketing and Services
Branding
第４回 PROCESS : What procedures are required to deliver these services?
Objective
Generic approaches to service design
Strategies for managing demand
Process performance evaluation
Tools to measure performance
第５回 PARTICIPANTS : Who will deliver these services?
Objective
Delegation
Motivation
Empowerment
Compensation
Organization
第６回 PHYSICAL EVIDENCE : What should the facility look like ?
Objective
Evidence
Role of evidence
第７回 PLACE : How can these services be delivered?
Objective
Real time
Number of sites
Medium of delivery